# identity.md

## Organization Overview
- **Company Name:** Mrs. Alice
- **Mission:** To offer curated tablescapes and tableware, providing elegant UK homewares for enchanting dining and simplifying the hosting experience.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Location: United Kingdom. Date: Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Alice Naylor-Leyland: Founder, Creative Director (https://mrsalice.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to elegance, luxury, and ease in home entertaining, fostering an enchanting dining experience.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce platform offering curated tablescapes, tableware, and luxury homewares.
- **Location(s) and Geographic Presence:** Primarily serves the United Kingdom market.
- **Key Partnerships and Affiliations:** Details forthcoming.